The Social Resume: What To Include In Your Online Portfolio

by admin

Do you like social media? Yes? That’s all right. We don’t. But that doesn’t mean we don’t understand how essential they’ve become to our professional identities.

Yes, you can find our social media profiles on our resumes. And yes, your future employer should find your social media profiles on yours.

Other online resumes known as social resumes also include links to one’s social media pages. Social resumes provide a more complex view of an applicant, and demonstrate the applicant’s fluency with social media. You can link to your website from your LinkedIn, Facebook, and Twitter pages and your other social media accounts, so you're sure that prospective employers can view it. You can also list the URL on your paper resume. In addition to showcasing your work, you could also choose to include your resume, with all your skills and past experiences packaged nicely and readily available right on your site. Easy to Navigate Format. Make sure your overall portfolio design is easy to navigate and straight-forward.

This guide will answer these pressing questions:

  • What is the social media section on your resume?
  • Why include links to your social media profiles on your resume?
  • Which social media profiles should you mention?
  • How to list your social media profiles on a resume?
  • Is LinkedIn really such a big deal?
  • Any tips and tricks to help me score that job? (The answer is: yes.)

What is the social media section on a resume?

The social media section is the part of your resume that contains links to your social media profiles or online portfolios.

It can either include your professional social media profiles, such as LinkedIn or Xing, or your personal social media profiles such as Twitter, Instagram or Facebook.

Using this section, you can also redirect hiring managers directly to your online portfolio.

This section usually sits under the contact information part of your resume or somewhere at the end.

Why include links to your social media profiles on your resume?

Hiring managers will google you anyway. As soon as you get to the last round of interviews, there’s a good chance that your potential employer checks your online footprint (84% of them do it). Your social media profiles are among the first things that’ll pop up.

If that sounds like a bad thing, remember who’s the administrator of your social media profiles. It’s YOU! You have almost full control over what hiring managers are going to see when they look you up.

You can do two things. First, delete any content that you don’t want them to see or make all your social profiles private. Second, use your resume to steer them towards the profiles you want them to see the most.

Show your personality. Sure, nobody is going to hire you based on your social media profiles alone (thank god). On the other hand, if you make it through the first few rounds of the application process, most employers are going to want to know whether you fit their company culture. Your social media profiles can help them determine that.

Prove your skills. If you’re looking for a job as a social media manager, copywriter, or related professions, including your social media accounts is a smart way to demonstrate your skills.

Yet, you should keep in mind that there’s more important information on your resume such as your work experience, education or volunteer work. Consider adding your social media section somewhere at the end of your resume.

Which social media profiles should you include in your resume?

  • Always include your LinkedIn, no matter the industry. Think of it as an extension of your resume—it should contain anything you couldn’t fit on your resume due to space constraints. If you don’t have one, create it as soon as possible.
  • Although Facebook is officially a no-no, your profile should still look “normal”. Potential employers can take interest in it but only as far as to see whether you’re relatively ‘normal’.
  • Only include Twitter if you regularly tweet about relevant trends in your industry. If it’s mostly for personal use, skip it.

Ultimately, much depends on your profession and industry. Apart from the big three above, make sure to point your potential employers in the direction of your online portfolios, project websites, GitHub repositories, or even your Instagram (if you’re a creative).

Keep in mind that anything that helps you show your skills and expertise is worth including on your resume.

How to list your social media on a resume?

If you only want to include 1–2 profiles, you can fit them inside your contact information section at the top of your resume. Either that or…

Create a separate resume section for your social media profiles. You can name it “Social Media” or try something more catchy, such as “Let’s get social” (sic), “My online presence” or “Find me online”.

Make sure that each link can be easily understood by humans. Name each profile in a way that helps potential employers tell which social media platform it is. Take Twitter as an example.

  • NO:
  • YES: Twitter: @Kickresume
  • NO:
  • YES: Facebook: /kickresume

You get the idea. Pick the one that’s easier to read and follow the same rules with each social media profile you want to include on your resume.

When it comes to LinkedIn, remember to personalize the URL that takes to your LinkedIn profile page. Make it short and professional.

Don’t forget to double-check if all hyperlinks work correctly. Finally, if you’re using Kickresume to create your resume, try to use an icon instead of spelling a platform’s full name. We’ve got icons for every major social platform out there.

Why is LinkedIn such a big deal?

LinkedIn is a professional social networking platform which hosts more than 500 million professional profiles. Do you know what does it mean? A plenty of job opportunities for you.

If you are asking whether you need a LinkedIn profile, the answer is yes. Even if you aren’t actively searching for a new job.

Both the hiring managers and employers use LinkedIn to source talent. If you don’t have an account there, you won’t appear in their searches.

These are the main benefits of having a LinkedIn profile:

  • You can find a new job. You can search LinkedIn’s job board and apply for jobs. Or even spy on companies you want to work for. No worries. It’s not stalking — it’s called research.
  • A new job can find you. Even if you aren’t actively searching for a job, you can receive cool job offers from hiring managers. And there’s nothing bad about practicing your interview skills from time to time.
  • Networking. You can connect with your former or current colleagues, employers, people you met at networking events or conferences. All of these connections may be helpful for your future career.
  • Building your personal brand. Your personal online brand matters more than ever. On LinkedIn, you can also write your own industry-related articles and present yourself as a subject-matter expert.
  • It will be easier to google you. Some employers can google you up before offering you a job. And your LinkedIn profile will most likely show up first.

If you’re not on LinkedIn yet, it only takes about 30 minutes to set up a complete profile. You can see it as your online resume. Or your digital handshake.

Also, if you don’t want to be an active user, at least don’t forget to update it anytime you have a new job, experience or achievement.

Pablo’s magical resume hacks

  • Clean it up. Remove any controversial or offensive content. Drunk party photos, anything controversial or negative can cost you a job offer.
  • Keep the info on your resume and online consistent. You should always tell the truth on your resume and the same applies to your social media profiles. Make sure your resumes doesn’t tell one thing and your social media profiles another.
  • Use social media as your portfolio. It’s the perfect place to integrate a seamless digital brand. Are you a graphic designer or photographer? Create a professional account on Instagram and use it as your digital portfolio.
  • Use them to help your job search. Connect with industry leaders, write or share relevant articles, engage yourself in industry-relevant topics. Be visible.
  • Try to google yourself. And spend some time going through the results. See what employers will find when they google you up. Manage your online presence, otherwise it could cost you a job offer.

Social media is rapidly changing the way companies brand and market themselves as well as provide customer service. Though paid social continues to grow, organic social media management remains important as well! Since 2010, jobs with “social media” in the title tripled year over year, and the demand for these skills is not isolated to jobs with a social media title.

Being a social media manager requires a bit more knowledge than simply growing up friending your classmates on Facebook and tweeting puppy videos. The trick is creating the perfect social media resume—or spotting one—which identifies the skills needed to be a brand ambassador on social. When you find yourself needing to polish your resume, I’ve compiled a list of skills you should include—or brush up on before you interview!

1. Highlight Your Communication Skills

Social media is all about connections and communication. As more companies utilize social platforms for customer service, branding, and influencing, it is highly important to be able to present a branded persona to solve problems and communicate for the company. Even more importantly, communication is imperative to being part of a team! You’ll most likely be a member of a marketing team that will need you to effectively communicate what you need from them and how you can help them achieve their goals.

The social resume: what to include in your online portfolio for a

Your social media resume should also highlight your skills to appropriately choose a social platform for certain posts—i.e. Twitter for customer service questions, Facebook for larger company press releases and photos, LinkedIn for job openings and conference news.

An easy way to state this on your resume? Place something similar to the below in your social media skills list:

  • Proficient in Social Media Targeting and Communication
  • Engage customers and target prospects on social platforms while leveraging influencers

2. Brag About Your Copywriting Skills

I am a firm believer that grammar and spelling knowledge go a long way in any profession, but if you make a living being a professional social media star, you better get it right! There is nothing more embarrassing than typos or grammar mistakes. Personally, I love using Grammarly—it’s a free plugin that spell checks as you go. When you’re dealing with an angry customer on twitter, you can make sure all your punctuation is in the right spot!

Moreover, copywriting should be exciting! You’re going to have limited space—or characters—to communicate an offer or witty update. Brush up on your vocabulary and be prepared to be a modern-day Hemingway on social media!

This should also take up residence in your “Skills” section on your resume:

  • Excellent copywriting and editing skills, close attention to detail

3. Get Creative

Let’s face it, social media can be boring. Despite Facebook’s best efforts to make the Newsfeed show relevant posts, most people spend most their time scrolling to find something interesting in their feeds. As a social media expert, you should have the creative juices to make your posts stand out from the crowd, getting clicks and likes and retweets.

The easiest way to do this? Make your resume stand out! Check out these out-of-the-box examples of creative social media resumes:

4. Showcase Prior Social Media Success

The best way to make your social media resume stand out is to showcase your past success. Use metrics—maybe even graphs!—to show a potential employer that yes, you can be a great social media manager. Because you have grown Facebook likes by 200%, and your most popular tweet was retweeted 146 times, and your periscope received 5,000 views. Show that you have successfully built and engaged a community on various social platforms, because then you’ll be trusted to do it again.

How to place this on your resume? Like so:

  • Increased social media engagement significantly by increasing Facebook likes 200%, growing Twitter followers from 2,000 to 8,000, and regularly engaging with followers.

5. Get Analytical

Though it should be assumed that, if you have identified your success, you know your way around Facebook Business Manager and Twitter analytics, make sure this is at the top on your list of skills. It is important to show that yes, you manage social media, but here is how you know you’re good at it.

Do you add tracking from Google Analytics to your links? Add that to the list. How do you judge the success of your campaigns? What was the most important metric for you—and how did you find it?

  • Fluent in Google Analytics, Facebook Insights, Twitter Analytics
  • Experienced in analyzing metrics, identifying trends, and optimizing performance

6. Know Your Social Platforms

Obviously, a social media manager should be proficient in the basics: Twitter, Facebook, LinkedIn, Pinterest. However, the most important weapons in my social media planning arsenal are HootSuite and IFTTT. Any social media manager knows how important planning is, because there is simply no way to set up all those posts in real time. Make sure that a potential employer sees this listed on your resume, so they know you’re the real deal. Even better, go into detail about how you use different platforms to bolster your strategy.

As a bonus, include any related platforms, too, such as Buzzsumo or SEMRush.

  • Proficient in Buffer/HootSuite, IFTTT
    • Planned and scheduled at least 10 posts per week through Buffer, set up 4 applets through IFTTT

7. Show Off Your Image Formatting

First things first, do you use Canva? Because you should! As most social media marketers know, any posts with images perform way better than posts without—which makes social media managers into experts at searching for the perfect meme, gif, or creating one of their own.

These are so important for driving positive brand sentiment and developing a branded persona. Show this skill off on your resume! Not necessarily the 50+ Beyonce .gifs stored away in a folder labeled “For Social Engagement”, but feel free to showcase your most creative and best-performing posts on your resume.

The Social Resume: What To Include In Your Online Portfolio Examples

If you follow these resume guidelines, you’ll be set for your social media job search and interviews. Good luck!