6 Things I Wish I Had Known About Building A Website

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  2. 6 Things I Wish I Had Known About Building A Websites

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Last Updated on December 11, 2019

Did you know that companies like Domino’s havefaced legal troubles because their website is not accessible by a blind customer? Even Beyonce’s website is under fire for the same reason. The National Federation of the Blind (NFB) sued Targetbecause blind people couldn’t access their website.

A decade back, it was just enough for a business to have a website regardless of its quality. But the landscape of the internet-based business environment has changed dramatically since then.

Fast forward to today, and your website needs to be attractive, responsive, load fast, and follow the . Along with these, you also need to ensure that your website is compliant with the evolving legal framework related to website accessibility.

Think of your website as an online extension of your business. It should be easy for your potential customers to easily find you online and locate the information they need.

Your website should also be customer-centric. It should promote your business, clearly convey the value it brings to your existing and potential customers, and be easily accessible by all.

Want to build a website that has it all?

Let’s take a look at a few points you should consider while building your first website.

1. Responsive Design

Your visitors might be visiting from a variety of devices including laptops, tablets, and mobile phones. Keep the design simple and clean so that it is optimal for viewing on any device.

If a website is designed for viewing on large monitors only, the design will break down on smaller screen sizes. Many small business websites are not designed for smaller screen sizes. And they might not load appropriately on mobile devices.

In 2018, mobile traffic accounted for more than 52% of all website traffic generated worldwide. And, mobile usage still continues to grow.

This suggests that if your website design is not responsive, it is likely to drive a certain section of your potential customers away. More than that, unresponsive website design will look unprofessional and it will also hurt your SEO.

There is a nifty tool from Google, called Mobile-Friendly Test, that lets you check if your website is mobile-friendly or not.

2. Web Accessibility

Many people with disabilities use the internet now and this number will continue to grow with time. That’s why you can’t ignore the need for web accessibility or deem it as a mere afterthought. A business website should be accessible to every customer, regardless of their abilities or status.

It’s easy to get scared by the thought of building a website that is fully accessible but fret not. There’s a tool called accessiBethat can do it all for you. This AI-powered web accessibility tool requires a few minutes of installation, and anyone with a basic understanding of HTML and JavaScript can install it.

Image via accessiBe

Once you install the accessiBe code on your website, an accessibility tool icon will appear on your website. This icon will allow visitors to change the website settings based on their special needs. On the back-end, the AI will constantly scan your site to ensure it’s accessible when uploading new content.

3. Uncluttered Design

Your website is the first thing many potential customers see before reaching out. Keep your website design simple, fresh, and organized. Nobody likes clutter.

A simple and intuitive structure will allow visitors to quickly and easily find what they need.

Your website should provide answers to all of the critical questions that potential customers might ask. You can provide details about your products and what they can do for consumers. Use that opportunity to convey key information to potential customers using crisp and clear text.

Avoid providing too much information as it can make visitors feel overwhelmed. Moreover, key information and your call-to-action (CTA) may get lost in the noise. Instead, use a balance of text and graphics with the right use of white space to give a clean, minimalistic feel.

Remove elements that don’t support the purpose of your web pages. Too many page elements only add confusion. Use a minimal color scheme to make the most significant impact on your audience.

4. Easy Navigation

Make sure that your site iseasy to navigate. The main navigation menu should help visitors find what they’re looking for. Nothing is more frustrating for users than a disorganized or confusing navigation interface.

You should:

  • Design a visually-prominent navigation menu.
  • Limit your top-level navigation menu to five tabs, and make sure that you name them appropriately.
  • Link your logo to your homepage.
  • There should be a clear link to get back to the homepage, no matter where visitors are on the site.
  • Use breadcrumb navigation on blog pages to help visitors navigate through the website.

5. Above-the-Fold Content

The entire portion of a website that is visible to visitors without scrolling down is known as the “above-the-fold” section. This portion is extremely important for your website and it often determines whether the traffic will stay or bounce.

When your website loads on a visitor’s computer or mobile phone, this is the first thing they see. Visitors form their first impression of your website based on this section. Your best proposition or CTA should be prominently located above the fold. And this section should offer good enough reasons for the visitors to stay.

6. Conversion Optimization

The primary goal of creating a business website is to drive conversions and grow your brand. You should evaluate how well your website is helping visitors to move down the sales funnel. Some of the best ways to convert visitors include offering discounts, demos, and free trials that they’ll find attractive.

But, the only problem is that everyone is doing it. So it has become harder to break through the noise and get people to convert on your website. The only solution is to constantly evolve your website by paying close attention to not only your offerings and services but also what your competitors are offering.

If you notice all of your competitors are offering ebooks, you can go a step further by offering a tool. The tool might allow people to enter certain information and generate free reports that they can receive in their inboxes.

Whatever you decide to do in regards to conversion optimization, make sure you are one step ahead of your competitors.

Wrapping Up

This is not an exhaustive list, but a good starting point. You wouldn’t put up a messy physical storefront. The same goes for your business website, which is your online business establishment.

Think about your website from the perspective of your customers and make sure that it gives enough reasons for them to visit again.

What do you look for in a business website? Please let us know in the comments below.

I’m often asked what are the big lessons I’ve learned from investing in property for close to 50 years?

Wish

Probably the most important lesson I think we can learn is that the market is driven not only by the fundamentals but also by the irrational and erratic behavior of an unstable crowd of other investors and homebuyers.

So never get too carried away when the market is booming or too disenchanted when the market slumps, because letting your emotions drive your investments is a surefire path to disaster.

Today, I’ll chat with Brett Warren about some of the lessons I wish I’d known when I first started investing. If you can learn these lessons now, you can avoid paying some of the learning fees that I had to pay to the property market as I made mistakes.

Now today’s episode is part of what I call our summer series where apart from bringing you one new show each week we are replaying 2 previously published shows, and the foundational lessons I’m going to share in today’s show which was originally published a number of years ago will help you take advantage of the new property cycle that is appearing in front of our eyes in 2021.

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Before we get into the main body of the podcast, I’d like to share two more lessons I’ve learnt over the years that I would’ve loved to have known when I first started investing.

The first is that every year there is an X factor, and an expected factor that comes out of the blue to undo my best laid plans.

Sometimes these are on the negative side and sometimes they’re on the positive side like the unexpected election win in 2019 that led to strong property markets at the end of that year.

The other big lesson that has taken me a number of decades to understand is that every 10 years or so the world breaks.

Think about 2020 with the Coronavirus creating a world pandemic and recession. Then look back at 2008-9 with the Global Financial Crisis and before that was the Asian financial crisis. Can go back every 10 years or so and I found the world breaks.

These lessons have taught me to be have a long-term focus and not make 30 year investment decisions on the last 30 minutes of news.

They have also taught me to ignore the doomsayers and be very cautious of who’s forecasts I pay attention to.

  1. The value of education

It’s easy to think you’re smarter than you are when you don’t know what you don’t know.

  1. Goal setting

Setting goals helps you focus because if you don’t know where you’re going, while any road may get you there, every road may also get you lost.

  1. Create a property team

Most people think they know a bit about property.

While property investing may be simple, it’s not easy.

You need to create a good team around you including mentors and advisors. If you’re the smartest person in your team, you’re probably in trouble.

  1. Think like a rich person

Develop the mindset of rich people and build the rich habits that will help you achieve wealth

  1. Have an abundance mentality

An analogy is to think of yourself as a cup.

If your cup is small you can only accumulate a small amount of money, any extra will spill over and you will lose it.

You simply cannot have more money than the size of your cup. Instead, develop an abundance mindset in which your cup is big and deserving of being filled with success.

  1. Delay gratification

To become rich, you must learn to delay gratification as wealth is the transfer of money from the impatient to the patient.

  1. Overcome your fears

Fear can prevent us from investing because we see it as too risky.

Form a sound investment strategy, and get a property team around you to minimize the risks. Don’t give in to fear

  1. Don’t let failure hold you back

We all make mistakes, but you can’t allow them to hold you back. Learn from them and move forward.

  1. Understand the power of compounding and leverage

The earlier you start investing and the longer you hold your properties, the more time your money has to grow.

6 Things I Wish I Had Known About Building A Website For A

  1. Property won’t make you get rich quick.

Having invested for nearly 50 years now, one of the many lessons I’ve learned is that property investment is not a “get rich quick” scheme.

It’s a get rich slow one!

  1. Ignore white noise

It’s not the media’s job to educate you. It’s their job to entertain you and get you to click on their links. Keep your eyes on your long-term goals and don’t spend too much time worrying about short-term challenges in the market.

  1. Capital growth and cash flow are both important

Residential real estate is a high-growth, relatively low yield investment vehicle and the key to wealth creation is to grow a substantial asset base of “investment grade” properties.

However, while capital growth gets you out of the rat race, you need solid cash flow to keep you in the game.

  1. Location is non-negotiable

Remember that 80 percent of your property’s performance will be due to its location and about 20 percent because of the property itself– so never compromise on location.

  1. Develop financial discipline

To become rich, you will need to learn to spend less than you earn, save the difference, and eventually invest it.

The problem is that too many people throw away their money buying things they don’t need with money they don’t have to impress people they don’t like.

  1. Gratitude is important

But I’ve learned over the years that true wealth has nothing to do with how many properties, or how much money, you have.

  1. Give back to the community and charity

Apart from being grateful for what you have, you also need to give back to the community and charity.

I believe it’s our responsibility to help others who are less financially fortunate.

Links and Resources:

Brett Warren – Metropole Property Strategists

Metropole’s Strategic Property Plan – to help both beginning and experienced investors

Join us at Wealth Retreat in November 2020 – find out more here

Some of our favourite quotes from the show:

“Today, there’s no shortage of information. I guess what there is a shortage of though, is perspective.” –Michael Yardney

“If you believe you deserve to be rich, if you believe you deserve to be successful, you will achieve that.” –Michael Yardney

“It takes probably 30 years to develop a significantly big asset base to start to live off of it.” –Michael Yardney

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6 Things I Wish I Had Known About Building A Websites

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